• SHAMPOO-IN COLOR: This shampoo-in hair color provides better grey blending for natural-looking color. The moisture-rich formula with aloe vera & honey locks in color & leaves hair soft & healthy-looking.
  • LONG LASTING HAIR COLOR FOR MEN: Dark & Natural 5 Minute Shampoo-In Haircolor works in 5 minutes & lasts up to 6 weeks, providing natural-looking grey coverage for men in an ammonia-free formula.
  • FOR MENS’ GROOMING NEEDS: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine.
  • HAIR COLOR FOR MEN: This drip-free permanent hair color for men is easy to use, available in three shades for a moisture-rich result.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.

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